Overview
City Pulse is a cutting-edge talent agency based in a vibrant urban setting. With a focus on representing diverse and undeniable talent, City Pulse aims to disrupt the traditional agency model by championing creativity, authenticity, and inclusivity. The agency represents a wide range of talent, including musicians, actors, dancers, and creatives from various cultural backgrounds.
Logo Inspiration
The inspiration for the City Pulse combination mark and brand mark comes from active sonar technology on submarines. City Pulse sends their signal out to all creatives nationwide, transmitting their energy to the community, and thrives off of the frequencies received from those they reach. The "P" in the brand mark is lead by an electrocardiogram tracing to symbolize that our passions fuel our pulse thus giving us life.
Target Audience
Urban millennials and Gen Z creatives aged 18-35, residing in urban areas, with a passion for music, art, fashion, and culture. They are digitally savvy, socially conscious, and seek opportunities for self-expression and personal growth. City Pulse also offers creative development for the youth in these areas to grow their skills and discover passions.
Tone/Voice
City Pulse communicates with its audience in a bold, yet approachable tone. They incorporate current slang into their messaging to resonate with the hip target audience and communicate the vibe of an urban talent agency. City Pulse houses a welcoming and encouraging atmosphere filled with love and support, focusing on building a creative community.
Personality
Bold
Creative
Urban
Authentic
Inclusive
Trendsetting
